Last-mile delivery is the final step of the logistics process, where goods are transported from a transportation hub to their final delivery destination. This phase directly impacts customer satisfaction through delivery speed and efficiency. Despite being the shortest part of the delivery chain, it’s often the most expensive and challenging to manage due to factors like traffic congestion and delivery location accessibility.
This stage is vital for businesses, especially in the eCommerce and retail sectors, as fast and reliable delivery has become a key customer expectation. An efficient last-mile delivery service can significantly enhance customer satisfaction and loyalty, while inefficiencies can lead to delays, additional costs, and a negative impact on brand reputation.